Pharma Influencer
Real Patients. Trusted Creators. Built-In Compliance.
We design and manage influencer campaigns for pharmaceutical brands – with deep respect for patient voices and total fluency in regulatory process.
Pharma influencer marketing isn’t just a trend – it’s a powerful way to connect with real communities. But it requires a thoughtful, compliant, and human approach. That’s where we come in.
At Genuine Social, we build patient-led campaigns that meet FDA, FTC, and internal review standards – while honoring the lived experience of real patients. Every creator is thoroughly vetted. Every post goes through a process. And every detail is handled with care.
What Sets Our Pharma
Campaigns Apart
Respect for the Patient Experience
We work with real patients, not actors. That means we adapt timelines to their needs – from medical appointments to flare-ups or mental health breaks. We build trust, not pressure.
Rigorous Influencer Vetting
Every creator undergoes a multi-step approval process, including:
- Social media audit for prior brand partnerships or risks
- Criminal background check
- Alignment with therapeutic category and audience fit
Compliance-First Execution
We’re fluent in the regulatory landscape:
- Veeva Vault for asset uploads and reviews
- Full MLR submission support
- Clear creator briefing with pre-approved claims and do/don’t language
True Relationship Management
We don’t just “source and send.” We build long-term relationships with patient influencers – offering onboarding support, check-ins, and education to ensure they feel confident and supported.
Our Services Include
- Influencer Sourcing & Background Checks
- Veeva-Ready Briefing Documents
- Concepting & Storyboard Development
- MLR Review Coordination (via Veeva or preferred platform)
- Social Listening & Content Oversight
- Performance Reporting with Compliance Tags
Why It Matters
The pharma space demands more than just reach – it requires integrity. Every story told through our campaigns is backed by a thoughtful process that ensures creators feel seen, safe, and supported – and that brand risk is proactively managed every step of the way.
